Grow Your Product Reach. Expand Your Market Presence.
The Product Marketing Group- TPMG- Comprising of TANZ Products Ltd-JCB Agencies-GWSFourSeasons LLC and Brightlight Marketing LLC
1
Markets We Cover
United States
Europe
Middle East
Asia & China
Australia & New Zealand
South America
Collectively, TPMG partners have operated across 60+ international markets.
2
Who We Work With
We specialize in:
Home & Garden Products
Consumer Goods
Retail Program Products
Design-led brands suitable for volume sales
Private label and branded programs
Our experience includes developing retail-ready programs, preparing export packaging, optimizing pallet configurations, and structuring scalable distribution systems
3
Our Philosophy
We do not talk — we listen.
Modern buyers demand suppliers who understand:
Retail systems
Volume purchasing requirements
Compliance standards
Margin structures
Supply chain reliability
We provide one-stop structured solutions, not fragmented services.
Who We Are
The Product Marketing Group (TPMG) is a coordinated alliance of international specialists in sales, marketing, sourcing, logistics, and global distribution strategy.
We represent product owners, developers, and brands seeking structured expansion into new retail, wholesale, and distribution markets — both locally and globally.
We are not consultants who talk theory.
We are operators who build market access.
Our combined expertise enables product owners to confidently enter and scale across multiple international marketplaces — with local knowledge and global reach.
What We Do
We assist product developers and owners with:
Establishing distributor networks
Introducing products directly to retail chains (e.g., IKEA, Walmart, major regional retailers)
Market penetration strategy
Packaging and brand positioning
Export and logistics solutions
Global sourcing coordination
Retail compliance and system integration
Palletization and shipping optimization
We understand that:
No two markets operate the same.
Buyers have limited time.
Large programs require precision and preparation.
Our role is to bridge the gap between product innovation and market execution.
Our Coordinated Advantage
Unlike independent agents, TPMG operates as a joint strategic unit.
Every opportunity is:
Evaluated collectively
Developed collaboratively
Supported through shared networks
Executed with local market expertise
Rewarded jointly
This coordinated approach gives product owners:
✔ Broader international coverage
✔ Faster decision-making
✔ Access to senior decision-makers
✔ Reduced market entry risk
✔ Integrated sales + logistics + marketing execution
We work directly with decision-makers — eliminating wasted time and unnecessary meetings.
Our Core Competencies
Sales Representation
Connecting brands to distributors, wholesalers, and retail chains.
Global with Local Presence
Market expertise in the US, Europe, Asia, Middle East, Australia, and beyond.
Logistics & Supply Chain Structuring
Ensuring your product can scale operationally once orders are secured.
Brand & Marketing Execution
Packaging, labeling, positioning, and digital presence.
Sourcing & Production Coordination
Connecting production facilities with distribution programs.
Contact Us
.📩 Email: [email protected]
📞 Phone: +41 79 844 0701
🌍 International representation across US, Europe & Global Markets
Call Us for Any Questions
+41(79) 844 0701
+46(076) 88 222 15
+1(401) 789 1303
Ready To Expand Your Market
If you are a product owner, brand developer, or manufacturer looking to enter new markets — we would welcome a confidential discussion.
Next Steps:
Schedule a Video Introduction Call
30-minute exploratory session to understand your product and growth objectives.
Request a Market Opportunity Assessment
Submit product details for a preliminary review by TPMG partners.
Download Our Market Entry Overview
A structured outline of how TPMG approaches international expansion.
Why You Should Contact TPMG
In summary, with The Product Marketing Group (TPMG), you have all bases covered — market entry strategy, logistics structuring, tariff advisory, distributor and retail introductions, direct-to-consumer guidance, and full-spectrum marketing support from product development through packaging and end-consumer positioning. Our coordinated model combines senior-level experience across global markets with practical execution capability. We do not operate in isolation; we operate as a unified team, ensuring that your product is commercially viable, operationally scalable, and strategically positioned before entering new markets..
The best way forward is to take the opportunity to reach out to a member of the TPMG team and discuss your situation in a free 30-minute introductory video call. This conversation allows us to understand your product, your ambitions, and your challenges — and to determine how our combined expertise can accelerate your growth and market penetration. Good luck and best wishes in your actions toward product growth — and we look forward to exploring how we can support your success.
Meet Our Team
The strength of The Product Marketing Group lies in its partners — each bringing decades of experience, deep networks, and senior-level execution capability.
Jan Christian Booji
Founder & CEO
Gerry Schaffert
Founder & CEO
John Tansey
Founder & CEO
Founder – JCB Agencies
Switzerland | The Netherlands | Global Markets
After a distinguished career in sales, product development, marketing, and ultimately board-level leadership at an internationally oriented home and garden company, Jan established JCB Agencies in 1999.
Since then, he has selectively represented brands distinguished by strong design and volume potential.
His speciality lies in:
Establishing global export distribution networks
Working directly with retail and wholesale buyers
Structuring scalable programs
Aligning production with retail purchasing systems
Jan has operated in over 64 international markets, including Europe, South America, Asia, the Middle East, and Australia
TPMG .
He understands that modern buyers require:
Efficiency
Clarity
Structured product programs
Reliable supply chains
His philosophy:
“One-stop shopping delivers real advantages. We don’t talk — we listen.”
Contact Email: [email protected]
Areas of Responsibility
Europe
United Kingdom
South America
China
Trade Shows
E.Commerce
Founder – Owner & Director – GWS Four Seasons,
Rhode Island, USA
Gerry leads US-based retail market expansion.
He brings:
Extensive experience introducing products into major US retail chains
Deep knowledge of compliance and retail buying systems
Longstanding relationships within US distribution networks
Decades of experience in the Chinese and Hong Kong markets
He has spent years developing sourcing and market entry strategies between the US and Asia.
Contact Email: [email protected]
Areas of Responsibility
USA
Canada
China
Trade Shows
E-Commerce
Founder – Owner & Director-TANZ Products Ltd
Europe | Middle East | Asia Pacific
John brings a global logistics and supply chain background, having worked with DHL, UPS, and Gulf Agency across Europe, the Middle East, and Asia.
His expertise includes:
International freight and distribution systems
Product sourcing from Europe and China
Market entry into Australia, New Zealand, Saudi Arabia, UAE, and Pacific markets
Retail-ready logistics structuring
John ensures that once sales are secured , operational execution supports growth.
Contact Email: [email protected]
Areas of Responsibility
New Zealand
Australia
Middle East
Sweden
China
Trade Shows
Logistic Planning & Solutions
E-Commerce
Brian Fandetti
Creative Director – Beach House Marketing
United States
Brian leads brand development and marketing execution within TPMG.
His expertise includes:
Brand positioning
Packaging & labeling
Content and social marketing
Website and brochure design
Influencer and government agency connections
He ensures products are market-ready from a brand and visual communication perspective.
Brian Fandetti
Creative Director & Graphic Designer
What People Say
"With a work ethic refined and polished over many years at the coal face of operational experience, we feel we can trust the Product Marketing Group to overcome our import and product sales objectives. Heres to another half century"
Abdul Rehrman- KSA
Company ABC
Locations:
Auckland-Dubai-Newport-Utrech-Geneva
Email:
info@the productmarketinggroup.com
Site: www.theproductmarketinggroup.com